Hello, my name is Joana.
I'm a digital strategist.
WORK
ABOUT ME
I am a hands-on professional with 12 years of experience in digital, branding and advertising.
I have lived and worked in London, Amsterdam, Madrid and Lisbon, defining the strategy of global brands across Europe (Google, Mastercard, Nike, Youtube, Nestle).
Digital Humans is my company.
AGENCIES
As a Freelance Digital Strategist I work with agencies to deliver digital strategy for brands, helping clients to maximise their digital presence in EMEA.
I am experienced in working with brands that have a Global-Regional-Market dynamic.
From multi-market research projects, yearly strategy plans, EMEA briefs and content strategy, to client workshops and creative brainstorms.
WHAT I DO
Youtube Music
Google Play Store
Nike Running
MasterCard Europe
Mastercard re-organised its
Marketing programmes and launched
a new strategic approach across Europe.
(download portfolio to read more)
Freelance work for MRM-McCann Madrid
Content and comms strategy for Nike Women Race Series digital properties - email mktg, website structure, Nike+ App and the Race Companion App for 7 Markets across Western Europe.
(download portfolio to read more)
Freelance work for R/GA London
Other platforms have now a considerable
share of the music market and YT's usage diminished in some segments.
(download portfolio to read more)
Strategy Lead at Essence Digital
Although Play Store had evolved to be a big entertainment hub, the consumers’ perception of it was still “It’s the Android ́s App Store”.
(download portfolio to read more)
Strategy Lead at Essence Digital
BRONZE
Portuguese Effies
Activation > Mega Pic Nic Modelo
Portuguese Effies
CRS > Causa Maior Modelo
Portuguese Creative Club
Online > Best online film > Edit Open Day
M&P Creativity Awards
CSR > www.freedomdictionary.org
SILVER
El Ojo Interactivo Iberoamérica
Minisite > www.freedomdictionary.org
M&P Design Awards
CRS > www.freedomdictionary.org
M&P Design Awards
CRS > www.projecto2faces.com
GOLD
Portuguese Creative Club
Rebrand > Companhia das Sandes
YoungGuns International Awards
Visa Green Spenders
AWARDS
FINALIST
